Advantages

• Sharing the 10 years of DM GROUP's experience.
• No need to invest in new hardware, software and licenses.  All that is required is a work station and an Internet connection.
• Software and system maintenance by DM GROUP.
• No initial financial commitment and payment on a pay-per-use basis.
• Consistent and immediate implementation of the platform in a transparent manner with no impact on the user.
• 7x24 connection to the platform without geographic barriers.
• "Preview" function: you can check the state of your file before purchasing the service, and by analyzing the statistics you can choose the data processing level you require.

Database Management

MyData Cleaning® allows you to manage your own Marketing Database correctly.  Each standardized piece of data is assigned an equal score, unambiguous person and family code. The database can thus be updated periodically and all the information acquired over the years can be aggregated at the individual or family nucleus level.  The platform can also process files that include information in addition to the personal data (for example, person code), providing the standardized data as output and the other information as input (which does not vary with respect to the input).  This functionality allows the user to manage variations in the data when updating the database.

Optimization of mailings

The standardized file cleansed of duplicates can be further processed and sorted to facilitate the packaging of mailings and thus benefit from lower mailing charges.  Since the cost of the delivery is more than 50% of the cost of the entire message, this provides an immediate financial advantage, more efficient delivery and better quality control of the entire process.